I build the commercial engine for digital health.
Fractional commercial leadership and go-to-market advisory to CEOs, boards, and leadership teams at early-stage health and wellness companies.
Most early-stage health companies have a product but no go-to-market and no commercial system.
I build the system.
Fractional Chief Growth Officer
Strategy, pipeline, pricing, and the commercial team. Senior leadership in the seat part-time, before you can carry it full-time.
Go-to-market and product-market fit
Positioning, buyer personas, pricing, and the first repeatable sales motion. From zero, or a reset when the old one stopped working.
Sales, BD, and support operations
Pipeline stages, playbooks, CRM, and the sales and support operations that keep it running. Built so your team actually uses it.
Revenue and margin
I grow the top line and the margin together. Fix what you sell, how you sell it, and who you sell it to. Volume without profit is not growth.
I have spent 15 years inside this market.
I know the buyers, the regulations, and the economics. You will not spend the first three months teaching me the category.
Telehealth and DTC
Provider networks, async and sync care, subscription commerce built to retain.
Compounding pharmacy
503A and 503B. Fulfillment, supply chain, and routing.
Provider and platform
Where care, pharmacy, and technology connect.
These are just some of the categories I know well. GLP-1 and peptides, hormone health, sexual health, men’s and women’s health, longevity, anti-aging, sleep, and hair loss.
I am an operator and an advisor.
I build and run the commercial side of health companies. The go-to-market, the sales motion, the pricing, and the team. I have done it inside venture-backed and bootstrapped companies, from the first sale to the sale of the company.
I started on the enterprise side in medical and pharmacy. Then I moved into digital health and direct to consumer. I know the clinical and regulatory side, and I know the growth math. Most people know one. I work across both.
Digital Pulse is how I work with founders. A few fractional and advisory seats at a time. I take the ones where I can see the problem and I have run it before. If it is not a fit, I will tell you on the first call.
I advise CEOs, boards, and leadership teams at early-stage health and wellness companies. I have generated millions in recurring revenue while increasing margin, and helped take two companies to acquisition. I led the relationship and negotiation with one of the largest telehealth companies in the country, and built the retail partnership behind a national grocer’s urgent care business.
“The great victory, which appears so simple today, was the result of a series of small victories that went unnoticed.”
Paulo Coelho